e-cigarette products have begun placing warning labels on the devices.
Critics of the tobacco industry are questioning the motives of big tobacco companies who have issued strong voluntary warning labels on their e-cigarettes, according to The New York Times. In many cases the e-cigarette warnings are stronger than the warnings they place on their traditional tobacco products.
The makers of Marlboro, Altria, which also makes the e-cigarette MarkTen, has placed a label on the devices which reads, “nicotine is addictive and habit forming, and is very toxic by inhalation, in contact with the skin or if swallowed.” The makers of Vuse e-cigarettes, Reynolds American, have created a warning label that states the devices are not intended for persons “who have an unstable heart condition, high blood pressure, or diabetes; or persons who are at risk for heart disease or are taking medicine for depression or asthma.”
William Phelps, a spokesman for Altria, said its MarkTen warnings reflect “a goal to openly and honestly communicate about health effects.”
“Is this part of a noble effort for the betterment of public health, or a cynical business strategy? I suspect the latter,” said Dr. Robert K. Jackler, a professor at the Stanford School of Medicine who studies cigarette and e-cigarette advertising.
It is interesting that the warnings on the back of Marlboro's packs fail to mention the addictive nature of cigarettes, or that the use of cigarettes can lead to fatal health problems like heart disease and cancer.
“Why wouldn’t you warn about ‘very toxic’ nicotine in your cigarettes when you do so on e-cigarettes?” said Dr. Jackler.