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Monday, April 2, 2012

Government Anti-Smoking Ad Campaign


Tobacco is by far one of the hardest substances to quit and takes thousands of lives every year. The new anti-smoking ad campaign sponsored by the government appears to have made an impact on a number of people. The campaign features former smokers who talk about how tobacco has affected their lives in negative ways.

Since the campaign began the number of calls to a toll-free telephone hotline whose mission is to help people quit smoking has doubled.

According to the Centers for Disease Control and Prevention (CDC), calls to 1-800-QUIT-NOW totaled more than 33,000 in the first week of the ad campaign, compared with less than 14,500 the week before. On top of that, the number of clicks to the government’s www.smokefree.gov website raised to about 66,000, from about 20,000, reports USA Today.

The new ad campaign will air for 12 weeks, costing $54 million. It is believed by the CDC that the campaign will help about 50,000 smokers quit.

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